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Excel for Marketing Managers
ISBN: 1932802649
ISBN13: 9781932802641

Excel for Marketing Managers by Ivana Taylor ; Bill Jelen

Excel for Marketing Managers
By: Ivana Taylor ; Bill Jelen
Publisher: Holy Macro! Books
Subject: Spreadsheets
Format(s): Adobe PDF
 
Our Price: $ 17.75

  Table of contents:

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

 

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